Search intent describes why a user is searching.
Intent Classes
- Informational: User wants information (e.g., 'how to rank').
- Commercial: User is researching options (e.g., 'best SEO tools').
- Transactional: User wants to buy (e.g., 'buy SERPHub plan').
- Navigational: User wants a specific site (e.g., 'SERPHub login').
We use NLP to classify search terms automatically.
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