The May 2026 Broad Core Update has finished rolling out. Here is our early visibility impact analysis.
Key Shifts
This update strongly rewarded user experience indicators and verified author credentials. Forum domains saw visibility boosts while affiliate sites with thin reviews took ranking hits.
E-E-A-T Focus
To recover lost ranks, ensure all articles have verified author biographies, cite credible sources, and provide original research instead of rephrasing search matches.
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SERPHub Team
The team behind SERPHub — building the SEO platform for the AI search era.